S.S. Product of India an Internationally renowned company was established in 1979 by Late S. Tara Singh, now under the Chairmanship of S. CHARANJIT SINGH, a born entrepreneur who is ably assisted by his younger brothers S. BALJIT SINGH (DIRECTOR) & S. INDERJIT SINGH (DIRECTOR).. It was not a sudden emergence but a slow, Laborious & simple yet impressive pedaling its way to success.

The company has grown from strength to strength by up-grading products quality & ranges. The products are manufactured and exported under the popular brand name DASS & DAZZLE With quality at its centre stage, the Group is fast emerging as a frontline innovator in the domestic and international markets with a range of more than 200 Products viz. Lubrication Equipments in DASS brand. Bicycle, bicycle parts & universal air pumps in DAZZLE brand.

The Group has installed latest machinery(both imported and domestically made viz.Cold Forging, CNC Turning, Sheet Cutting, Plating(Zinc& Chrome), phosphating, Heat Treatment, Paint Shop, Testing Lab, Tool Room(equipped with modern die making machine) etc. To excel in quality, we are carrying out incoming inspection of each components & consumables, Chemical analysis of each lot of raw material, caliberation of instruments, preventive maintenance of machiney, Rejection analysis, 100 % inspection of lots at different stages, Internal quality audits, Proper System of Material identification & its traceability, vendor rating& worker’s training. Work environment is fully computerized.

With the element of achievement through grit & determination coupled with vision and meticulous planning, outstanding research & development, our modern techniques and facilities & high skilled workmanship combined with strong commitment to customer services has established in the mind of customers.